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Thursday, August 1, 2013

The Lilac Encounter: Simone Mahler Cosmobeaute Asia 2013 @ PWTC

Hello lovelies! I've been posting quite frequently lately as I want to finish up all the post that I've left before my study week for my finance exam but anyhow during the Mid July, I visited to Cosmobeaute Asia Expo 2013 whereby it is the largest leading beauty trading exhibition which aims for business owners to interact with local and international brands by establishing the brand or the product in Malaysia as Cosmobeaute plays a major role for international companies to set in the Malaysian market. (sorry, too business like) 

Anyways, I was cordially invited by The Lilac team to know more about Simone Mahler which is pretty new to the Malaysian market as it has been established for so many years in France. However, Simone Mahler is the subsidiary of Sothys International - I'm pretty sure everyone knows Sothys :)

Little introduction about Simone Mahler
Simone MAHLER was established by Madame Simone Mahler (she's a french!) was the founder and named her dermo-cosmetic brand in Bordeaux in 1946 which she had developed an genuine and personal approach to beauty with her passion. Simone Mahler had created a various range of facial techniques, products and treatments, combining the latest technology with a unique understanding of the problems in order to help every women achieve the result she desired. Simone MAHLER wasn't just about beauty care but the company aims to solve women's problem with targeted treatments with the latest technology. Until now, Simone MAHLER has been strong standing and growing in the international market for over 65 years of experience and also was a subsidiary of the Sothys International Group. 
Simone MAHLER is a professional dermo-cosmetic brand was known by their perfect combination of effective products and treatments (visible results), safety (skin tolerance) and the pleasure of cosmetics (scent and texture quality)

There are 3 main principles of Simone Mahler: 
  1. Exclusive Treatments Protocols for individual skin diagnosis
  2. High Tech Equipment such as Ultrasounds and Micro-currents
  3. High Tech Products for face, body and sun care

During 2nd day of Cosmobeaute, Simone Mahler had a demonstration about their product and services as one of them that I will be witnessing is EGF-Repairlift treatment done by Simone Mahler's staff.  During the presentation, we were introduced by 2 type of treatments; Hydraluron & EGF-Repairlift.
 Let me give you a brief of each treatments that were introduced. 

Hydraluron Treatment
This treatment aims to boost & maintain the skins's moisture reserves. 
  • Hydrates the skin in surface & in depth (Hyaluronic Acid)
  • Protects & softens the skin (Glycerin & Vegetal oils complex)
  • Limits water loss by strengthening cells cohesion (salicorn) and reconstituting the NMF level (Urea) 

EGF-Repairlift Treatment
EGF-Repairlift is known as Epidermal Growth Factors which is a new generation of anti-wrinkle treatment which gives efficiency and performance through innovation. This treatment contains Matrikines and Myrtle extract and also an extract of Carob which helps to stimulate the synthesis of growth factors cells to regenerate skin, slowing degeneration of collagen and prolong the life of the cells. 
  • Overall anti-age effect particularly significant on the number & depth of the wrinkles (EGF compund  11% prolongs the life span of cells and improves their metabolism)
  • Botox like effect on visible expression line (Argireline)
  • Immediate and persistent moisturizing effect (Protective Moisturizing Compund)
However, all treatments are all one by a innovative and high technology machine which is known as Actlift 3S which could fight against time effect: 
  • Revive the skin radiance
  • Revitalize
  • Smoothen fine lines and wrinkles
  • Firm-up skin elasticity by favoring with collagen and elastin production

The whole demonstration of the EGF-Repairlift treatment with Actilift 3S machine were done by Ms Arielle Girault. She is a Training Manager from Simone MAHLER International with 26 years of experience in training and development of Professional Dermo-cosmetics treatments. 

Model of the day: Blogger Jenny from

#1 Removing makeup by using Demaquillant Waterproof for lips and eyes. By gently press on her eyelids and swipe the makeup off. (The product is shown on the picture; right)

#2 Apply Tonic Bleu Lotion by gently pat onto Jenny's skin. (The product is shown on the picture; left)

#3 Using Actlift 3S, she used a face scrubbing tool by gliding on Jenny's face which there was a cooling steam flowing out from the tool which helps her to remove all dead skin cells and the process was painless. 

#4 After face scrubbing, she used a hot towel covered up the face for soothing and relaxing the pores and also Jenny which she will feel relaxed and comfortable before the next step. 

#5 Applied EGF-Repairlift Serum all over Jenny's face and she massaged her face and by using pinching technique which the serum will absorb by stimulating and giving the "lift-up" effect which the whole process lasted about 10-15 mins. 

#6 Later, she opened her pack of Masque Biocellulouse and covered all over her face as this mask gives deep penetration onto the skin as it has beneficial ingredients. 
Ms Arielle showing masque biocellulouse pack
Pulling off the mask from the netting
Gently covered the mask all over Jenny's face

#7 Applied EGF-Repairlift Creme on top of the mask

#8 The Actlift 3S will be used after applying the creme. There will be 4 stages during the treatment. 
1st phase: Blue light
Lymphatic drainage and increase product penetration and effectiveness.

Second phase: Green to Light blue light
Improved facial circulation for deeper ingredient absorption.
Third phase: Red to Orange to Yellow light
Smooth the fine lines and wrinkles according to the nodes. 
Last phase: Purple light.
Firming up the skin's elasticity. 

#9 Finally, the mask is removed once the process is done & applied eye area around the eye areas with a little bit of massaging. 

Final result
Doesn't her skin looks soft & supple? 

Here's the EGF-Repairlift range that is used by Ms Arielle; 
EGF-Repairlift Professional Anti-Wrinkle Treatment (Box of 10 Treatment) includes:
  • EGF-Repairlift Creme (anti-wrinkle smoothing cream)
    • Smooth away wrinkles and fine lines, stimulate and protect the skin from signs of aging. 
  • EGF-Repairlift Serum (anti-wrinkle regenerating serum)
    • Revitalize and reinforce visibly on the skin's youthful appearance, giving a more glowing, supple and plumped look on the skin.
  • Masque Biocellulose 
FYI, this box aren't for consumers but for beauty saloons. 

After the demonstration, we were invited to do a Q&A session with Ms Arielle with the bloggers and media. 

A picture of us with Lilac bloggers! 

During the day itself, I was invited by Simone Mahler to be the model demonstration for whitening treatment as I really want to see if it really works on my skin. Just to let you know, no one was with me during the process & I don't have the pictures during the demo >.<  However, here's a before & after picture of me. 
As you can see that my face was slightly darker on the before picture as the treatment was done, my face was more brighten and I feel comfortable and refreshed after the treatment! Love Ms Arielle magic hands! 

Thank you so much, Ms Arielle for the amazing experience & also Simone Mahler for the opportunity to try on the treatment! I'm loving it! Not to forget, The Lilac team for the invites! 

For more information visit Simone Mahler social sites: 

Don't forget to subscribe The Lilac Box as they provide the best premium samples given! 

If you would like to directly call Simone Mahler for more, here's the details:

Simone Mahler Malaysia Exclusive Distributor
Tel: 603-5569 4420

Thank you reading my super duper long post! :P

Till then, 

Disclaimer: Thank you Jennifer Hew for the infos & some pictures :)


  1. must have felt so nice to be having that kind of treatment >.< even looking at the pictures made me feel relaxed xD

    1. hahaha You feel it too? xD it sure does relaxing! I was literally asleep during the treatment! :P



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